When the spring breeze sweeps across the streets of Xintiandi, Shanghai, in this most trendy business district of the city, the playful relaxation has long been quietly spreading. As the core trend landmark of Shanghai, this place has always been the first stop for fresh creativity. Every heartwarming mischievous cuteness can quickly become the reason for youngsters across the city to travel here. Here, people wandering the mall are always expecting new surprises, and this time, we brought a fluffy, playful rendezvous, for CASETiFY.
To align with the brand's pop-up event, the brand hoped to break the boundaries of conventional display, and make an unprecedented attempt — to turn the「tireless girl」, this relaxed and playful IP, into three giant inflatables with different postures, turning this mischievous little guy, from the tiny pattern on phone cases, into the playful charm that could embrace the entire business district, letting this relaxation, crash into everyone's heart, in the spring of Shanghai.
Scaling a tiny IP pattern into a several-meter giant inflatable, the greatest challenge was never the size expansion, but the restoration of postures and details. The charm of this IP lies in those mischievous postures, and in those fluffy little details. Do it wrong, and the entire image would lose its original soul.
We also achieved the ultimate in details: the blushing cheeks, we did precise printing, so that after scaling up, it was still exactly the same as the original. The polka dots on the clothes, we also did precise positioning, the size and position of each one, were completely consistent with the IP design. Even the tiny「tireless girl」words on his arm, we did precise restoration, they were still clearly visible after scaling up, just like we directly scaled up the IP, without any distortion.
These fluffy little guys were never ordinary installations. They were the relaxation coordinate of the entire business district, turning the tension of spring, into fluffy mischief.
In the Xintiandi business district, they caught everyone's attention in an instant. Passing shoppers couldn't help but stop, taking photos with these mischievous giants, storing this spring relaxation into their albums. They were just like little guys running out of the IP world, using their own mischief, softening the entire business district's atmosphere. Even hurried passers-by, the moment they saw them, couldn't help but break into a smile, couldn't help but want to get close, to touch this softness.
Many people traveled all the way to Xintiandi Shanghai just for them, just to take photos with these mischievous inflatables, sharing this playfulness on their social media. During the event, they became a viral check-in spot on Xiaohongshu in Shanghai. In just a few days, related check-in posts flooded the feed, becoming the hottest playful topic of the city this spring, everyone was saying, this tireless girl inflatable is just too cute!
This time, we broke the boundaries of conventional inflatables, and made three custom inflatables with different unconventional postures. Before this, everyone's impression of inflatables was the conventional standing posture, but we, wanted to bring everyone a different form, a different playfulness.
This was a brand new attempt for us, and also a new breakthrough for the inflatable industry. We proved that inflatables are not just conventional standing postures, they can also be mischievous upside-down, they can also be agile skydiving, they can also bring everyone a different, touchable playfulness.
We always believe that a great inflatable is never just an inflatable installation, but a medium that can deliver temperature, a carrier that turns the playfulness you love, into touchable relaxation.
This time, from our design workshop, to the Xintiandi business district in Shanghai, we completed a brand new custom deployment: from the early-stage posture attempt, to fabric and structure debugging in the production phase, to on-site installation, we took full control of the entire process. We solved all the problems of unconventional posture inflatables, letting this brand new attempt, perfectly present in front of everyone, without any loss, turning the brand's creativity, into the fluffy playful gentleness that everyone can touch.
We have always been trying new postures, new possibilities. Whether it's conventional standing inflatables, or this brand new unconventional posture, whether it's precise IP restoration, or brand new form breakthrough, we can help you achieve it. Whether it's a mall pop-up event, or a holiday theme display, no matter what new posture, what new idea you want, we can turn your wildest ideas, into the heart-warming playfulness.
The bending little guy, became everyone's favorite check-in spot
The skydiving little guy, hanging in the atrium, caught everyone's attention in an instant
Three different postures, softened the entire business district's atmosphere
Up close, every single detail perfectly restores the look of the IP
From the entrance, this skydiving little guy, became the most eye-catching scenery
The fluffy outline, melted the spring relaxation into everyone's heart
If you also want to make such a brand new attempt for your brand, turning your IP into touchable relaxation, whether you want to try new postures, or make a mall pop-up display, whether it's a giant IP installation, or a brand new creative inflatable, we are always ready. We will turn your creativity into the heart-warming playfulness, letting your brand, too, leave its own, fluffy mischief, on the corner of some city.
